Starbucks is Full of Love, in Petites Sizes

In celebration of their 40th anniversary, the once-local coffee chain Starbucks has partnered up with multinational advertising megalith BBDO. The result of the partnership is several new products and a redesign of the Starbucks logo, the fourth such redesign since the company’s inception.

No, the famous mermaid does not get her tits back. Instead, Starbucks has decided that the brand is well-known enough that the logo doesn’t even need to show the company name. (To be honest, they are probably correct in that assessment.)

In addition, the coffee giant is introducing a new drink, called a Cocoa Cappucino; a new coffee blend, the Starbucks Tribute Blend (which makes me think of 45-year-old men playing Led Zeppelin covers); and a line of mini-sweets, Starbucks Petites.

The Petites include half-sized cupcakes, cake-pops, and Red Velvet Whoopie Pies, among other treats. The company promises that all of the Petites will be under 200 calories–good news for those who watch such things.

To promote the Petites, on March 10th to 12th from 2 p.m. to 5 p.m., Starbucks will be giving away freebies with the purchase of a beverage, in participating stores. Ain’t that sweet?