Comments on: Is Groupon’s Greater Value in Behavioral Psychology? http://thesunbreak.com/2011/06/06/is-groupons-greater-value-in-behavioral-psychology/ Curious Georges in a conversation with Seattle Sat, 24 Dec 2011 07:11:59 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Will AmazonLocal’s 800-Pound Gorilla Drive Seattle Shoppers Bananas? | The SunBreak http://thesunbreak.com/2011/06/06/is-groupons-greater-value-in-behavioral-psychology/#comment-4695 Will AmazonLocal’s 800-Pound Gorilla Drive Seattle Shoppers Bananas? | The SunBreak Thu, 23 Jun 2011 19:19:28 +0000 http://thesunbreak.com/?p=874331#comment-4695 [...] philosophy of course is a line straight from DealPop, the local online couponer that WhitePages sold recently to Seattle’s Tippr (an acquisition that would indicate Tippr knew they had to get big fast). Here’s Exhibit A, [...] [...] philosophy of course is a line straight from DealPop, the local online couponer that WhitePages sold recently to Seattle’s Tippr (an acquisition that would indicate Tippr knew they had to get big fast). Here’s Exhibit A, [...]

]]> By: Troy Morris http://thesunbreak.com/2011/06/06/is-groupons-greater-value-in-behavioral-psychology/#comment-4588 Troy Morris Thu, 09 Jun 2011 18:33:00 +0000 http://thesunbreak.com/?p=874331#comment-4588 The really key to how this industry grew was the simplicity "One offer, one day." delivered directly to you. Then, when clones started popping up, growth rates had to accelerate to justify investments for continued growth, that principle vanished. Is it possible, with volume and scale, to return to that with preferences (geo, verticals or both)? yes. Will Groupon do it? No. Will LivingSocial-- probably, but they're not dumb enough to go IPO. As a side note: I'm pretty sure Groupon went IPO because they can't raise more monies and Round 1 went to paying off the first 10 investors. (tens of millions) The really key to how this industry grew was the simplicity “One offer, one day.” delivered directly to you. Then, when clones started popping up, growth rates had to accelerate to justify investments for continued growth, that principle vanished.

Is it possible, with volume and scale, to return to that with preferences (geo, verticals or both)? yes. Will Groupon do it? No. Will LivingSocial– probably, but they’re not dumb enough to go IPO.

As a side note: I’m pretty sure Groupon went IPO because they can’t raise more monies and Round 1 went to paying off the first 10 investors. (tens of millions)

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