Arts Marketing for Dummies

Arts Marketing for Dummies

Jeremy Barker, our At-Large Arts contributor, forwarded me some “new thinking,” that reminded me of the kinds of solutions that conflict with institutional values. Joanna Harmon in Minneapolis asks:

“What if small companies and loose collectives of theatre artists were enabled by a single group of administrators, rather than each company reinventing its administrative wheel?”

This will sound more or less interesting to you–I’m willing to bet–depending upon your role in arts administration. Continue reading Arts Marketing for Dummies