The Seattle Sounders debuted four seasons ago with a marketing strategy that should seem very familiar. The Sounders targeted hip, young fans. The strategy is that if “the cool kids,” as Sounders’ top executive Adrian Hanauer calls them, go to Sounders games, families will want to follow. The Mariners, who feature fun-for-all-ages schtick like dancing groundskeepers, directly target families.

The Sounders market like Apple, the Mariners market like Microsoft. Continue reading The Sounders Are a Mac, The Mariners Are a PC