I know you want the whole Helicon checklist for high-performing arts groups, so here goes: a) a clear purpose and compelling vision, b) deep community engagement, c) unblinkered evaluation and analysis, d) nimbleness and flexibility, and e) distributed leadership. That all sounds good, but you really need to soak up the examples provide to learn the underlying lesson, which is that this is only going to work if your organization is predisposed to evolutionary change (not many are), or if pressing environmental factors are giving you the leverage you need. Continue reading Adventures in Arts Marketing: What If Everybody Came?