The Sounders Are a Mac, The Mariners Are a PC

The Sounders Are a Mac, The Mariners Are a PC

The Seattle Sounders debuted four seasons ago with a marketing strategy that should seem very familiar. The Sounders targeted hip, young fans. The strategy is that if “the cool kids,” as Sounders’ top executive Adrian Hanauer calls them, go to Sounders games, families will want to follow. The Mariners, who feature fun-for-all-ages schtick like dancing groundskeepers, directly target families.

The Sounders market like Apple, the Mariners market like Microsoft. Continue reading The Sounders Are a Mac, The Mariners Are a PC

Sounders Play “Biggest Game Ever” Tonight–Will Anyone Be There?

Sounders Play “Biggest Game Ever” Tonight–Will Anyone Be There?

Tonight the Sounders play their first game of the season, the first leg of the team’s CONCACAF Champions League quarterfinal against Mexican team Santos Laguna. Everyone from Q13 to the Sounders organization itself contends that this is a key game in franchise history. Yet it seems likely to be played at a half-empty Century Link Field. Continue reading Sounders Play “Biggest Game Ever” Tonight–Will Anyone Be There?