Real Estate Pitch of the Day

I just got an email about Taylor 28, the new apartments on Taylor at Denny Way. They have a move-in special of two months free (with a 12-month lease), and even offer month-to-month. The building opened its well-appointed doors in July, boasting a fitness center, a “clubhouse” with kitchen, and community WiFi. Stainless steel appliances? You bet. They made the Luxe List top ten for Seattle, even.

There’s only one slight hitch: you have to pay for it. A 538-sq.-ft. studio requires a deposit of just $200, but goes from $1,180-$1,385 per month. For context, that’s about what I paid for my studio across the street from the San Francisco Opera House during the dotcom boom. (And Denny, I am sorry, but you are no Market Street. You’re not even a Gough.)

Everything about the email suggests barely concealed desperation: the 2-months-free, the month-to-month “leasing,” the $200 deposit…but it’s all undone by that deluxe price point. If someone can afford $1,200 per month for a studio, would putting down a full deposit really bother bother them? These are strange times in real estate.