What is going on over at Microsoft? They’re acting like winners. It’s crazy.

First they’re about to release Windows 7, that rare thing, a “liked” operating system, and now they have stolen a social media march on Google. Today they made the dreams of exhibitionists and stalkers everywhere come true, with the announcement that they’re (non-exclusively) integrating Twitter and Facebook into Bing search results.

You can already experiment with the beta TwitterBing, but the Bingbook status search results will have to come later. Presumably one reason for the delay is because certain people may not want their FB statuses showing up in searches. (Only modesty prevents me from telling a gobal audience that I am currently “looking out for numero uno…and pi. No one looks out for pi.”)

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For those of you who don’t use Twitter or Facebook, I actually have much bigger news for you about something called the internet, so I’ll come back to you later. Everyone else–especially anyone fed up with internal Twitter and Facebook search failure–can imagine why this is a useful move on Microsoft’s part.

I know I followed the “balloon boy” story primarily in my Twitter stream, but there are any number of searches that will give better immediate searches on Twitter: traffic jams, black helicopters, late night gunshots, and whether Ken Griffey, Jr., was just on the escalator at Pacific Place.

Given the widespread media adoption of Twitter as an volunteer wire service, Microsoft can’t lose. A better search experience means a highly influential group of people will be using Bing daily starting…now. UPDATE: Uh oh, now Google’s in the pool, too.