The SunBreak
posted 05/28/10 03:59 PM | updated 05/28/10 04:03 PM
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Now is a Great Time to Advertise on The SunBreak

By Michael van Baker
Editor
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Okay, I won't lie. It's always a good time to advertise on The SunBreak if you want to reach Seattle readers at really great rates.

Over 120,000 people have visited The SunBreak since we launched in September of last year, the majority of them from Washington State. That isn't that surprising, given our Seattle news and culture focus; serving our Seattle audience first is one way we stand out. It's easy to pump page views with pop culture, but we want this to be a local water cooler, for people around here.

We've served up 300,000 page views to what Quantcast calls a "fairly wealthy, more educated, skewing older, slightly male slanted audience." (Fairly wealthy as in 63 percent earn over $60,000 per year, and 35 percent earn over $100,000.) They're interested more than average in news and politics, science and nature, travel, and sports.

Currently, we see over 10,000 unique visitors per month, with over 40,000 page views. If you bought the most expensive banner ad on the site, every single impression, it would cost $1,200 for a whole month. I still can't get over how inexpensive online advertising is--speaking as someone who's paid $500 for a single ad on a single page of a weekly. And that was on sale.

You can buy the top sidebar ad for $150 per month. (Note: That's going to change soon, it's actually an introductory offer from when we had less traffic.)

We can also offer custom ad placement and sponsorships for story categories, so you can target readers with specific interests. (We don't sell page-specific ads though, sorry. That's a little too granular to be worthwhile.) If you have questions or offers (Yes, non-profits, we can give you a discounted rate), email us: advertise at sunbreakmagazine.com. And thanks for supporting local media!

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