Every time I read a story like TIME's "Are Hyperlocals Replacing Traditional Newspapers?", my first reaction is generally a little thrill of recognition at seeing Tracy Record's name.
Seattle's hyperlocal scene (and social media mavenry for that matter) is the envy of the nation, and West Seattle Blog, as a more-than-full-time, news-breaking enterprise is the stuff of future HBR case studies. A six-figure revenue stream in the placeblog space? 750,000 page views per month?
But on the other hand--as Record would be the first to tell you--this is a dog bites man story. Listen to TIME characterize hyperlocal content: "Hyperlocal sites also frequently publish upbeat accounts of parades and high school sports, as well as information on which local vendors sell the best produce. Recent headlines on Record's site noted a 'mega-low' tide and an upcoming garden tour."
What does that sound like? TIME sums it up for you: "Record sits in her living room reinventing the role of an old-school newspaper editor." Reinventing may be stretching it: Record is swimming with the online current, rather than against it, but she's a journalist-editor in the mold of many newshounds who came before her.
West Seattle Blog is a local newspaper that's not printed on newspaper, but otherwise, what's different is a question of degree, rather than kind. It's supported by local advertisers: insurance and real estate agents, yoga and massage practitioners, car repair shops and dog-walkers (thanks to "Sales Guy," co-publisher, and husband, Patrick Sand). Its online presence makes community-driven (and -supplied) stories that much easier, but news tips are not new. The WSB forum fills in for classifieds, and augments reader contributions.
Record is fond of reminding people that a blog is just a delivery system. It would be a huge mistake to focus solely on the platform, and overlook the veteran, up-all-night journalist who knocks out stories on the hour. Coming from broadcast journalism, Record seems to have had zero fetishistic attachment to ink-smudged sheets; if there's media (video, audio, social) she hasn't leveraged in her quest to connect readers with WSB, please drop her a line, she'd love to hear about it....
"Lake Union" from the Space Needle, courtesy of The SunBreak Flickr pool stalwart Slightlynorth
Zeitgeist, Google calls it. For me, the list echoes of Lawrence Durrell's Spirit of Place. These are ten search terms that are unique to Seattle in their popularity. Some need no explanation, like the leader "sounders fc." The Sounders Football Club has singlehandedly brought back scarf-wearing to Seattle sports fandom, if that gives you any idea. I think they could bring back umbrellas! Seriously.
But what about "bellevue college"? Yes, Virginia, there really is a college in Bellevue (previously Bellevue Community College). In 2008-09 it conferred its first Baccalaureate degrees. It's the third-largest higher learning institution in Washington, that's all. 37,000 people attend.
Next we have "seahawks 2009 schedule." What does that tell us? That the Seahawks play San Francisco this weekend, for one thing. But more importantly, we learn that Seattleites are prone to rubbernecking at train wrecks. Can't help themselves.
Next! Let's take a trip to the "snoqualmie casino," with its daily blackjack tournaments, 1,700 slot machines, and ten poker tables. It's 170,000 square feet, with eight restaurants, lounges, and bars. There's an 11,000-sq.-ft. ballroom. Michael McDonald is going to appear there this weekend.
Here is something historic: "west seattle blog" is fifth on the popularity list. It is the only time that West Seattle has been fifth at anything! Tracy Record and Patrick Sands run the blog night and day, and have full-time since Tracy left KCPQ in December 2007. Today they have great shots of the moonrise from West Seattle.
I think it has to be another record that "uw libraries" makes the list. Libraries in Seattle enjoy the fame and adulation that, say, Studio 54 did in New York. A lot of you can recall Suzzallo and Odegaard without hesitation, but what about the Miller Horticultural Library? What about the K. K. Sherwood Library at Harborview? The UW libraries contain 7.14 million volumes.
I don't imagine I need to spend much time on "myuw.com." Big research university, brings in about $1 billion in grants annually, has over 4,100 full-time faculty and almost 50,000 students, there's a football team....
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