Here’s what I know about the great, new-ish Seattle band King Friday: they are named after a character from “Mr. Rogers’ Neighborhood” and their press materials refer to themselves as “neo-hermits.” I’m not sure what that means.

King Friday was recently signed to the label Tender Loving Empire, who plans on putting out each of their nine LPs every few months. The next one (LP number two) is due on Tuesday, July 1 and it’s called This Is Supposed to Be Fun. The songs I have heard have a wistful, Kinks-meets-Vampire Weekend vibe that I’ve been digging. Their first was called The Aristocrats, so I appreciate the pop culture reference there. What is especially enjoyable is how short their songs are (“Something Worthwhile” is only 98 seconds), which has the opposite effect of a lot of music has on me. I want to replay what I just heard instead of waiting for it to finish.

We’re very excited to premiere the newest single from King Friday here. You can listen to it below over and over again until 7/1, when you’ll be able to purchase This Is Supposed to Be Fun (or pick up The Aristocrats now) here.