Tag Archives: prices

Why Washington State’s Privatized Liquor Costs More Than Before

So I-1183 (the initiative that privatized liquor sales in Washington last year) did not bring about the free-market paradise that the state’s tipplers were promised by supporters of the initiative. (See our earlier story comparing liquor prices at various retailers.) Spirits have been marked up, in some cases significantly. What exactly has contributed to this price hike? It looks like the one-two punch of high state taxes and a distributor duopoly that’s insulated, so far, against competition.

For comparison, sample liquor prices, based on a liter of $20 (pre-tax) liquor.

The accompanying graphic demonstrates the changes in liquor taxes before and after I-1183. At  The Tax Foundation, Richard Borean explains that, before I-1183, “Washington had a markup of 51.9 percent, an alcohol sales tax of 20.5 percent, and an excise tax of $3.77 per liter, making their total excise tax rate the highest in the country at $26.70 per gallon: more than 3 times the national average of $7.02 per gallon.”

I-1183 did not raise existing liquor taxes, but instead created retailer and distributor license fees (17 percent and 10 percent respectively). The distributor license fee will go down to five percent after the first two years.

It’s true, without any retailer mark-up to replace the state’s mark-up, the combination of taxes and fees post-I-1183 would amount to lower prices. But even if retailers weren’t out to make a profit — as they certainly are — there was a proviso on that 10-percent distributor’s tax: If it did not bring in $150 million in the first year (by March 2013), the distributors would have been responsible for making up the difference. Certain distributors, says Stone, actually raised their prices during the first year to meet that benchmark.

Sound Spirits, the Woodinville Whiskey Company, and SoDo Spirits (home of “only aunthentic Honkaku shochu) all report lowering their prices in order to keep shelf prices reasonable. Steven Stone, owner of Sound Spirits and president of the Washington Distillers Guild, says that even “a small change on the wholesale level can have a big effect on the retail price.”

Yet Stone is optimistic that prices will begin to calm down in the next year or two. The $150-million minimum will no longer be a factor going forward, and in 2014, the distributors’ tax will reset at five percent for all distributors and distilleries in business now. Stone thinks the liquor market is still bearing an unfair share of the tax burden, but he is not hopeful that the law will be changed anytime soon: “I kind of feel like we might be stuck—kind of like hotel California where you check in and you can’t check out.”

Another factor driving pricing is competition—or the lack of it—between distributors. In Washington, Southern Wine & Spirits and Young’s Market are by far the two biggest players, and as such they have the ability to affect prices via the labels they decide to carry. Part of what gives distributors in general their power is that distilleries need their access; in the best case, that’s a two-way street as distributors compete to sign popular or unusual spirits.

Woodinville Whiskey’s owner Sorensen says that their distributor (Click Wholesale) “is awesome. They let us focus on doing what we do best and they do what they do best.” But for a recently started company like SoDo Spirits, not carried by a distributor, the ease of one-stop distributing through the state is a dream of the past.

Though Young’s and Southern have built, effectively, a duopoly in the state’s liquor sales market, I-1183 sponsor Costco is still trying to work its way into the distribution market. Currently, the initiative states that no more than 24 liters (about three cases) may be sold from one retailer to another in a single sale. Large retailers like Costco and Total Wine & More could elbow, in practice, into quasi-distribution but for this.

If Costco can get I-1183 amended, the penny-conscious cocktail customer could see the results in drink menu prices, as Young’s and Southern respond to a large competitor carving out a piece of the distributing market. If in the short term, the lower distributors’ tax and the removal of that $150-million minimum cut for the state — even the prospect of Costco becoming a bigger player — will all contribute to price-pressure in the liquor aisle, no serious discounts are visible on the horizon. As frustrating as it is to admit, nobody can really know where the Washington liquor market is going in the next couple of years. Not even Nate Silver could call this game.

Tracking Liquor Prices in Liquor Stores Large and Small

A shelf at Metropolitan Market (Photo: MvB)
A shelf at Metropolitan Market (Photo: MvB)

Since the beginning of privatized liquor sales in Washington last June—for the first time since Prohibition—the question on everyone’s lips has been: Where are the cheaper prices we were promised?

Remember stories like this? “The owners of Shanahan’s Pub in Vancouver say they fully support 1183, because it will mean they can buy liquor at cheaper prices, and pass those savings on to their customers,” reported KOIN TV in 2011.

Despite public approval for Initiative 1183 in the early days, there were those who disliked it from the beginning. “Like a lot of craft distillers, Kent Fleischmann, co-owner of Dry Fly Distilling in Spokane, will vote against I-1183. He worries that prices for Dry Fly’s vodka and gin could be driven much higher by retailer and distributor markups, plus new fees imposed by the initiative. He figures a 750-milliliter bottle of gin and vodka could rise from $29.95 to $40, a daunting prospect,” reported the Seattle Times.

Unfortunately for Fleischmann (and the liquor buyers of Washington) his prediction turned out to be correct. A 750-milliliter bottle of Dry Fly gin is now regularly priced $34.99 at the Metropolitan Market, or $44.99 with tax. In fairness, as Metropolitan shoppers know, the prices there tend to be a few dollars more than most places, but it’s clear that we have not entered the free-market promised land.

Still, another question remains: Do certain stores, large or small, chain or independent, sell liquor at better prices than others?

To find out, we compared the cheapest fifth of vodka, rum, tequila, gin, and whiskey at grocery and big box stores (for simplicity’s sake, we did not distinguish between Scotch, bourbon, etc., and instead just included the cheapest whiskey we could find—usually Canadian) at various outlets. Secondly, we conducted a price comparison of a fifth of Absolut, Bacardi, Jose Cuervo, Seagram’s, and Jack Daniel’s.

A chart of bargain-basement pricing (Sophie )
A chart of bargain-basement pricing (Sophie Pattison/The SunBreak)

For the lowest liquor prices, the brands range from well-known, bargain-basement vodkas such as Platinum ($10.99 at Metropolitan Market) and Burnett’s ($9.99 at Trader Joe’s and 8.99 at BevMo), to Trader Joe’s brands that we had never heard of before, such as Rebel Yell Whiskey ($11.99).

Total Wine & More boasts a brand called American Pride that beats the prices everywhere else in tequila ($6.99), gin ($4.99), and vodka ($4.99). The cheapest whiskey we found was Monarch Canadian ($7.49) at BevMo; the cheapest rum, Montego Bay ($5.49) at Trader Joe’s.

At Metropolitan Market, as savvy shoppers might expect, prices don’t go very low at all. The cheapest rum brand was Bacardi ($11.99) and the cheapest gin, Beefeater ($19.99).

A chart of famous names in liquor (Sophie Pattison/The SunBreak)
A chart of famous names in liquor (Sophie Pattison/The SunBreak)

The reason we include the lowest price for every variety of liquor is to help readers gauge which stores have, overall, the least expensive brands. We are absolutely not recommending these as quality liquors. While the brand name American Pride might suggest a certain downhome dignity, its price of $4.99 for a fifth of vodka does not instill great confidence in brand quality.

We selected a hard-drinking neighborhood, collecting prices from several Capitol Hill grocery stores as well as one independent Capitol Hill liquor store and two of the new superstores. So far as the grocery stores go, the prices only differ by a few dollars. The QFC “regular” prices would make this store one of the more expensive places, but with a QFC Advantage card their prices closely match the other grocery stores. The prices listed in the chart for Safeway are those available with a Safeway Club Card.

The one independent liquor store we checked out, Northwest Liquor & Wine on 12th Avenue, did have slightly more expensive prices than the grocery stores for the brand name liquors we compared. However, their cheapest liquors were quite competitive with the other stores, and they even had the cheapest gin (McCormick’s $6.99) out of all the Capitol Hill stores, tying with Safeway (Essex $6.99), and beaten only by rock-bottom American Pride.

Redfin: “It’s All About the Inventory”

Redfin's Seattle heat map for July 2011

Redfin’s August round-up of real estate news, trends, and financing desiderata is out, and it’s a good news-bad news assessment. “Prices are stable again, rising in most markets since April,” writes Glenn Kelman, but he cautions that limited inventory is behind the stabilization, and that winter’s typically slower (than summer) sales volume lies ahead.

If you are a shadow-inventory catastrophist, you may be cheered to hear that Kelman thinks the problem may not be as first thought. Or you may calculate that any iceberg above a certain size is enough to sink a large ocean liner.

Redfin’s Seattle-area heat map for July shows a few bastions of hot property (prices up, multiple offers): Magnolia, Ballard, Queen Anne, and North Seattle. They’re enough to keep Seattle at 12th on the national heat index (but at a tepid 56.6 “degrees,” behind Portland at 59). Home values were down most in Lake Union, Rainier Valley, Lake City, Delridge, and Snoqualmie Ridge.

Seattle Bubble calls it a “flat, boring summer” and notes that King County’s median home price of $350,000 has rewound to roughly 2005. “[E]ven during the worst year of the dot-com recession in 2002 we had 25% more sales in August than we did this year,” offers Tim Ellis, for contrast, in his follow-up post on NWMLS stats.

To give you an idea of what foreclosures are still doing to home values, here’s $104,000 1-bedroom “Fannie Mae, HomePath-owned Condo” near 23rd Avenue and East Cherry. Someone on Capitol Hill really wants out of their condo: This studio’s price was dropped $20,000 to $119,000, and it sits at 17th Avenue and John Street, a hop, skip, and jump from Trader Joe’s and Madison Market. Plus, a classic claw-foot bathtub.